LIL MOMENT
Problem: The artists featured on the playlist are constantly changing and evolving, giving us very few touchstones to look back on when thinking about how the playlist reflects the moment.

Insight: Virtual Influencers represent the future of online engagement.

Idea: Since RapCaviar represents the hottest in the game, we’ll create an ever-evolving virtual artist, Lil Moment, on Spotify whose look and voice will be a constantly-updated amalgamation of all ~50 artists on the playlist. Every week, the amalgam artist will release a new song that combines elements and lyrics from all of the songs on the playlist using machine learning and deep fake technology.  Much like the enigmatic Lil Miquela, the new artist, Lil Moment, will maintain an artist page and social channels. In a genre obsessed with “keeping it real,” is the hottest rapper in the game a virtual one? 

Benefitting from the pandemic era, Lil Moment will be able to perform virtual meet and greets, and virtual concerts, in the real world and in virtual worlds like Fortnite and Animal Crossing.