STEAL THIS TRUCK
Problem: The Cybertruck unveiling failed to showcase the strength of the truck’s materials.

Insight: The Cybertruck is actually almost completely impenetrable.

Idea: Elon Musk will tweet that he has seeded Cybertrucks all over the world, in benign locations both urban and rural. We’ll leave the keys visibly inside the truck then challenge passersby to break into the Cybertruck using whatever means they can muster. If you can break in, you keep the truck. Let’s see if anyone can. 

Attempts to steal the truck will be captured from a collection of hidden cameras in and around the truck. Video will be posted and shared on Tesla and Musk’s accounts on social media, with video dropping at random times to reward constant engagement.