THE FEИTY SCALE
Problem: New York Fashion Week presentations lack diversity in casting. 
Insight: The FEИTY BEAUTY range of foundations and concealers provides a guide to diverse casting.
Idea: A rating system based on FEИTY BEAUTY shades that rates the diversity of NYFW runways in the @FENTYBEAUTY instagram story. Every day, multiple shows will be reviewed with guest commentary from @dietprada.